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Showing posts with the label web design lahore

Achieving Conversions Goals Through Digital Marketing

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Conversion goals of a business are never accomplished, it strives for more and more but at Cerostech we offer all-sized businesses in every industry to surpass the previous conversion rate. We are a digital marketing service provider in Lahore that creates customer-centric strategies of marketing to bring higher leads and sales. From organic to paid traffic, our expert marketers focus on bringing high-quality clients and results. We are a full-service digital marketing agency that lives and breathes “outside the box”. We are a team of digital marketing experts who catch those pure gold ideas and transform them into reality. A key reason why we are confident about delivering the results is that we have the best talent in every digital channel. From design and development to SEO services, pay-per-click, content, social, and beyond, we work together to ensure you see the best results across all campaigns. We are laser focused on ROI and like to keep things transparent so you know exactly ...

Importance of SEO for Building Website Authority

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The term “search engine optimization” relates to the procedure of optimizing a website for search engines. To put it another way, good SEO boosts your online presence. This implies that the more people visiting your website, the higher your online traffic will be, and the more likely you will be able to sell products and services to a larger audience. So, that is why you need Cerostech. We will provide you the best SEO service in Pakistan. For your business to grow, you need to be on the initial search engine results page beside your competitors! If your web pages are not mentioned in the top ten search engine results, someone else would gained new customers.  That is why SEO is so vital for your business because it allows you to establish yourself as and a go-to person for potential customers’ questions. This, hence, helps in building brand trust, which leads to brand loyalty.  When people wonder why SEO is helpful for a company, the response is that it not only draws new con...

Pakistan's Political War and the Battles on the Digital Front! Agenda vs Propaganda

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Since the advent of social media and digital marketing as a weapon of communication, no segment of society has remained untouched from its impact. The same is the case with political landscape, where politicians are investing huge amounts to build their digital armies. Political entities across the globe have learned the significance of investing in digital marketing along with the advertising on traditional mediums such as TV and newspapers, especially in the UK and US. We are quite aware of the large scale digital electioneering used in Barack Obama’s campaign in 2008, Brexit in the UK, and in elections in Canada, India & Indonesia. Trump's election in the US is another major recent example. Although Mark Zuckerberg publicly played down the role of his platform in the election, the Republicans celebrated Facebook’s role in Trump’s unexpected win and in one of his few post-election interviews, Trump even went on saying that social media ‘helped him win’. Pakistan is n...

When do you need a website maintenance contract ?

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There is a common notion that after investing in a new website, it should work flawlessly forever but unfortunately, usually its not the case. So, are you wondering whether you need a continuous effort for your website's maintenance after it  goes live, or not? Well, here are a few questions which would help you to reach a decision: 1.  Do you already have a significant traffic to your website or you intend to bring it in the future? Your website health will be monitored regularly as it involves sales so down time should be minimum Price changes will be up to date and new sale offers can be posted New products can be added anytime and inventory will be up to date End of line products can be removed from the store Analytics can help to review store performance and improve consequently Store’s occasional offers help to keep the customer engaged with the product Website security will be monitored against possible malware at...

Logistics Company meets a Digital Marketing Agency

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As a digital agency, we keep on hearing complex issues but we always try to come up with an innovative and cost effective digital solution. Couple of months ago, a logistics company from Canada had a similar problem. Despite trying all conventional methods, the company had trouble  finding licensed long-haul truck drivers.   Western countries, including Canada, are experiencing truck drivers’ shortage which is causing a major crisis in transportation industry. According to president of the Southern Alberta Truck Exposition Association, the American Trucking Associations were estimating shortage of up to 200,000 drivers in North America by 2020. Whereas, according to a report by the Canadian Trucking Alliance “The gap between the supply of drivers and the demand for them could soar as high as 33,000 by 2020.” This looming crisis of truck driver shortage can drastically affect society, since it can pass on to consumer leading to fuel shortages or to no food. Anyway,...

Introducing your business to the digital world

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The first question which should arise in your mind if you are not familiar with the term digital world  "What exactly does this mean ?" Let us explain a bit, anything which is present on the internet is part of this world also known as Internet.  Its a huge place just like our earth having different things which live together. Now if you have a business and you want to take it  ahead and make its presence digitally then what are the steps. What should be done to make it breath ?  We will be outlining few steps here which should be taken by the business owners to go from no where to somewhere. The first and the foremost, get your website up and running. Most of the customers, let it be any business first check your online presence before actually  meet you. Henceforth, website creates an impression in your potential customer's mind. Therefore, it has to be well designed and should portray your company's image the way you want it be. Ma...

Impact of search engine optimization on your business

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There are many search engine platforms available for the ease of internet users namely Google, Bing, Yahoo etc. The purpose of a search engine is to bring all the information gathered from around the world to your device screen in less than a second. Among these names, Google stand out with the largest users share and revenue. Let's talk about business now, how google can be your best employee by bringing more customers. There are two predominant search engine visibility techniques which can help you achieve the unachievable. First one is search engine optimization(seo) and the second one is search engine marketing(sem). Both techniques helps in search results visibility. If someone searches on google lets say for an item and you are also selling the similar product but the user could not find your website link in first few pages on google and also could not find an image in the results then in that case it is wise to seek professional help from SEO and SEM expe...

Why choose a digital agency to handle social media of your company?

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You would have asked this question to yourself if you have recently opened up a business or planning to start up something new. Some even think  it can be handled on their own. Apparently, the notion to pay  for Facebook or any other social media platform does not appeal that much as you had been yourself using this for many years. But the truth is otherwise! Let's try to explain this fact with couple of quotes. First one is " You cannot learn everything"  and the second quote is " Presented product or service is the reflection of your audience".  A digital agency will help you with both aspects. It does not only drive an audience to your business but also the right one.  Well, this is the main reason why most of the companies even some public personalities seek assistance from the digital agency to handle their online presence. Let's discuss about the process of digital agency and how they manage the social media differently. They not only ju...

How important role does design play in starting a new venture?

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Did you ever wonder why some products fail to make an impression? As a business owner, one always tend to look for all the aspects and do all the required research before starting up something new. For instance, if its a food or beverage item then thorough tasting sessions will be conducted to make the improvements before launching it in the market. However, companies often fail to understand the real cause of a product failure. Despite the outlined standard procedures for the new team, extending from lead generation to closing the deal, things do not work out as expected and the decision makers put all the blame on their young team and hold them responsible for the lack of interest people showed towards their service or product. They make sudden changes in their teams and still get the same response. Eventually, they realize it's not the team which is the issue but them. Someone who has invested a good amount of money into the business would always wonder whether their products...

Digital Marketing in Lahore and Pakistan

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After the introduction of Facebook in Pakistan back in mid 2005, digital landscape completely changed, following that other social media platforms also came into the scene. In midst of all, smart phones came along which gave another level of hype to these platforms. The social media took the whole country by storm. Today, there are 25 million Facebook users in Pakistan. According to Facebook 70% are under the age of 25. The total youth population is 60 million which means every 4th young person in Pakistan is on Facebook alone leave aside Twitter, Instagram etc. This should not serve as a surprise to those who studied the social media popularity trend in early days. It was right there , in front of everyone but very few actually understood what would it mean in years to come. To say the least, agencies read the stats better than anyone else and completely understood the trends and launched social media marketing campaigns or digital marketing services for brands at that time. Th...