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Showing posts with the label Social Media Management

Pakistan's Political War and the Battles on the Digital Front! Agenda vs Propaganda

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Since the advent of social media and digital marketing as a weapon of communication, no segment of society has remained untouched from its impact. The same is the case with political landscape, where politicians are investing huge amounts to build their digital armies. Political entities across the globe have learned the significance of investing in digital marketing along with the advertising on traditional mediums such as TV and newspapers, especially in the UK and US. We are quite aware of the large scale digital electioneering used in Barack Obama’s campaign in 2008, Brexit in the UK, and in elections in Canada, India & Indonesia. Trump's election in the US is another major recent example. Although Mark Zuckerberg publicly played down the role of his platform in the election, the Republicans celebrated Facebook’s role in Trump’s unexpected win and in one of his few post-election interviews, Trump even went on saying that social media ‘helped him win’. Pakistan is n...

Why choose a digital agency to handle social media of your company?

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You would have asked this question to yourself if you have recently opened up a business or planning to start up something new. Some even think  it can be handled on their own. Apparently, the notion to pay  for Facebook or any other social media platform does not appeal that much as you had been yourself using this for many years. But the truth is otherwise! Let's try to explain this fact with couple of quotes. First one is " You cannot learn everything"  and the second quote is " Presented product or service is the reflection of your audience".  A digital agency will help you with both aspects. It does not only drive an audience to your business but also the right one.  Well, this is the main reason why most of the companies even some public personalities seek assistance from the digital agency to handle their online presence. Let's discuss about the process of digital agency and how they manage the social media differently. They not only ju...