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Showing posts with the label Ecommerce

It’s all about numbers !

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It’s not enough just to make a website or an e-commerce store and keep thinking that the job is done rather a long interesting digital journey has just started. While walking through it, you can easily get stumbled and disappointed and finally lose all the hope. There can be times when you would feel as if there is no light on the other side of this dark tunnel and you do not stand a chance in this digital race. In midst of all this, there is something which can be your torch and guide you through to the bright light and its nothing but Analytics – The Numbers! It helps you to understand the strengths and weaknesses of your services/products by observing the behavior of site visitors. In this digital age, brands are driven by data. Agencies use the same fact and interpret the data and provide a solution to their customers accordingly. If you want to know if your web design is visually appealing or not, well analytics has the answer to this. If you are wondering if the web cont...

E Commerce platform for a small online store

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E commerce platform in plain words is a management system which handles orders placement for an online store. Let's evaluate Woocommerce which is one of the options out of many and see how good it can be for your business model. There are plenty of options available to choose from and each option has its some pros and cons. Interestingly, every E commerce agency has its own favorite and accordingly they would suggest the same to the client. If you have approached multiple agencies for the same then it won't to do any good but add up more confusion. Majorly, the choice depends on the store size. Here is list of things why find we Woo Commerce most viable and useful for a small E commerce store.  No monthly fee like few other platforms means no recurring cost It's highly customizable. Amazing features kind be added to your store . Let it be subscriptions or bulk orders download. You can name that and it would have it According to Woo Commerce, the platfor...

Pakistan's Political War and the Battles on the Digital Front! Agenda vs Propaganda

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Since the advent of social media and digital marketing as a weapon of communication, no segment of society has remained untouched from its impact. The same is the case with political landscape, where politicians are investing huge amounts to build their digital armies. Political entities across the globe have learned the significance of investing in digital marketing along with the advertising on traditional mediums such as TV and newspapers, especially in the UK and US. We are quite aware of the large scale digital electioneering used in Barack Obama’s campaign in 2008, Brexit in the UK, and in elections in Canada, India & Indonesia. Trump's election in the US is another major recent example. Although Mark Zuckerberg publicly played down the role of his platform in the election, the Republicans celebrated Facebook’s role in Trump’s unexpected win and in one of his few post-election interviews, Trump even went on saying that social media ‘helped him win’. Pakistan is n...