Logistics Company meets a Digital Agency
As a digital agency, we keep on hearing complex issues but we always try to come up with an innovative and cost effective digital solution. Couple of months ago, a logistics company from Canada had a similar problem. Despite trying all conventional methods, the company had trouble finding licensed long-haul truck drivers.
We started off with some tweaks to the logistics company’s existing website by making a landing page. Adverts were designed and ad campaigns on Google, Facebook, and as well as on some job portals were launched, targeting drivers in particular locations. As the days progressed, we started to achieve amazing results. In the midst of these campaigns, we also managed their Facebook page while changing the overall look of the page and giving it a brand identity, which was missing earlier. A theme was created and followed all along on every platform. We created the content, posted it and managed the boostings too.
For the ads campaign, our team spent a lot of time monitoring its effectiveness. From the beginning we were open to client's suggestions and if we felt it can be beneficial in obtaining the objective then we used to implement it.
Normal approach would have been to find a recruitment company but in this case, it was not effective so here a creative digital agency stepped up, took the task and got it done in style. Not only the objective was achieved but company's brand awareness reached new heights, which would help it in many ways. Plus, a modern look was given to its digital presence. Most amazing part was that all being managed and done from another continent. Isn't it awesome?!
Written by CerosTech's Content Team. A digital agency in Lahore, Pakistan