Ceros Tech is a full service digital marketing agency in Lahore that considers digital landscape its playland!
We are an enthusiastic team of creative technologists that help our clients businesses evolve to the next level. Our services include Branding, Digital Marketing & Web Solutions
Impact of search engine visibilty on your business
There are many search engine
platforms available for the ease of internet users namely Google, Bing, Yahoo
etc. The purpose of a search engine is to bring all the information gathered
from around the world to your device screen in less than a second. Among these names, Google stand out with the largest users share and revenue.
talk about business now, how google can be your best employee by bringing more
customers. There are two predominant search engine visibility techniques which
can help you achieve the unachievable. First one is search engine optimization(seo)
and the second one is search engine marketing(sem).
Both techniques helps in
search results visibility. If someone searches on google lets say for an item
and you are also selling the similar product but the user could not find your
website link in first few pages on google and also could not find an image in
the results then in that case it is wise to seek professional help from SEO and
SEM experts to put up some resistance to your competitors on digital grounds.
Now the question arises,
which techniques should you choose and why. Lets try to put focus on the good
points for each of them. SEO, attracts the audience to your website naturally
by improving the ranking with a conitnous hard and smart work. Once your
website ranking improves then you would have a better chance to attract more
SEM, on the other hand puts up your web link in the top search
results as a sponsored ad. SEM is quick but inorganic would also requires
continous monitoring to compete within the sponsored ads category. Morevover,
SEO, is a better choice if you have less per month budget. If you dont have any
monthly budget restrains then SEM is the best choice as it would give the
results straight away.
Hopefully, this writing would help you a bit to make your
next business move.