Why choose a digital agency to handle social media of your company?
You would have asked this question to yourself if you have recently opened up a business or planning to start up something new.
Some even think it can be handled on their own. Apparently, the notion to pay for Facebook or any other social media platform does not appeal that much as you had been yourself using this for many years. But the truth is otherwise!
Let's try to explain this fact with couple of quotes. First one is " You cannot learn everything" and the second quote is " Presented product or service is the reflection of your audience".
A digital agency will help you with both aspects. It does not only drive an audience to your business but also the right one.
Well, this is the main reason why most of the companies even some public personalities seek assistance from the digital agency to handle their online presence.
Let's discuss about the process of digital agency and how they manage the social media differently.
They not only just post the content on your social media but they also create that too.
Each post is a well thought out, content and design are according to the target audience.
This not only maximizes the chances of new clients but also engages the existing clients and consequently, enhances the company's image.
Normally, a digitally agency offers 30 Facebook posts per month which can vary as per client's requirement.
Each post can take up to 6 to 8 hours for post processing of the pictures or designing of the posts.
A contract for the duration of few months or year is offered to the customers so that the client would be at a better position to evaluate his investment or return on that money.
A digital agency shares with the customer detailed monthly statistics report along with the recommendations to give him an idea over the performance.
Parallel to that, a digital agency can also promote or run a campaign on the selected posts to further increase the audience reach.
A digital agency devises strategies against each campaign to make best use of customer's budget.
Different set of parameters are considered upon while running the campaigns thus as a result, you will save a lot of money which can easily be blown away if mishandled.
Actually, a digital agency does live monitoring of the campaigns and if required they make certain changes to make it more effective.
At the end, stats are shared with the customers for better insight. One of great features of online advertisement is its transparency.
The customer can easily view the total advertisement budget which was used by the agency.
As highlighted earlier, a digital agency is not only responsible to handle digital marketing for your company but would also save you a lot of time which can be utilized to grow your business in new dimensions.
Written by Cerostech's Content Team. A digital marketing agency based in Lahore, Pakistan