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Showing posts with the label DigitalAgencyLahore

Common sense is essential

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             You got a nice business idea and have already figured out that digital ads would be a good choice. If you have already reached this far then it's a good start. Now you would start to find a digital agency that can do the job for your company basically promoting your products or services. As being new to this, you would tend to meet many marketing agencies to have a better idea of things. Every agency would tell you their plan of action as in which platform would be suitable for you at this stage and what amount of budget is appropriate. If you have enough budget then trying out all the available platforms is one of the options. But would not it be like a hit and trial method where you are not sure as in what is best for you and how to optimize your promotional campaigns? The thing is if one social media platform is good for one person does not mean that it would be equally good for the other. So how would you choose between ma...

Right time & right place

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You are going to launch a company, expect to hear out many suggestions and don't get yourself confused as you are not sure what to overlook for now and what needs to be done on priority. Let's keep our focus on digital marketing in the same perspective. You meet a friend who told you that his business already flourished before he thought about hiring a digital marketing agency as once your business gets going then it gets easier to manage the advertisement expenses.  Another friend you meet, advises you exactly the opposite. Go for the kill from the start by advertising your business digitally as it's vital for the beginners. Now the question arises, which advice makes more sense and should be followed for better results or is there a middle ground too.  Before adding up more confusion, the answer is both suggestions are absolutely correct and seems wise. Midway is not an option at all as you cannot choose to go for it for the sake of trying for a few days just to...

When do you need a website maintenance contract ?

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There is a common notion that after investing in a new website, it should work flawlessly forever but unfortunately, usually its not the case. So, are you wondering whether you need a continuous effort for your website's maintenance after it  goes live, or not? Well, here are a few questions which would help you to reach a decision: 1.  Do you already have a significant traffic to your website or you intend to bring it in the future? Your website health will be monitored regularly as it involves sales so down time should be minimum Price changes will be up to date and new sale offers can be posted New products can be added anytime and inventory will be up to date End of line products can be removed from the store Analytics can help to review store performance and improve consequently Store’s occasional offers help to keep the customer engaged with the product Website security will be monitored against possible malware at...

How important role does design play in starting a new venture?

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Did you ever wonder why some products fail to make an impression? As a business owner, one always tend to look for all the aspects and do all the required research before starting up something new. For instance, if its a food or beverage item then thorough tasting sessions will be conducted to make the improvements before launching it in the market. However, companies often fail to understand the real cause of a product failure. Despite the outlined standard procedures for the new team, extending from lead generation to closing the deal, things do not work out as expected and the decision makers put all the blame on their young team and hold them responsible for the lack of interest people showed towards their service or product. They make sudden changes in their teams and still get the same response. Eventually, they realize it's not the team which is the issue but them. Someone who has invested a good amount of money into the business would always wonder whether their products...