Cerostech | Digital Marketing Agency in Lahore Pakistan

You are going to launch a company, expect to hear out many suggestions and don't get yourself confused as you are not sure what to overlook for now and what needs to be done on priority. Let's keep our focus on digital marketing in the same perspective. You meet a friend who told you that his business already flourished before he thought about hiring a digital marketing agency as once your business gets going then it gets easier to manage the advertisement expenses.  Another friend you meet, advises you exactly the opposite. Go for the kill from the start by advertising your business digitally as it's vital for the beginners. Now the question arises, which advice makes more sense and should be followed for better results or is there a middle ground too.  Before adding up more confusion, the answer is both suggestions are absolutely correct and seems wise. Midway is not an option at all as you cannot choose to go for it for the sake of trying for a few days just to...

It’s not enough just to make a website or an e-commerce store and keep thinking that the job is done rather a long interesting digital journey has just started. While walking through it, you can easily get stumbled and disappointed and finally lose all the hope. There can be times when you would feel as if there is no light on the other side of this dark tunnel and you do not stand a chance in this digital race. In midst of all this, there is something which can be your torch and guide you through to the bright light and its nothing but Analytics – The Numbers! It helps you to understand the strengths and weaknesses of your services/products by observing the behavior of site visitors. In this digital age, brands are driven by data. Agencies use the same fact and interpret the data and provide a solution to their customers accordingly. If you want to know if your web design is visually appealing or not, well analytics has the answer to this. If you are wondering if the web cont...

E commerce platform in plain words is a management system which handles orders placement for an online store. Let's evaluate Woocommerce which is one of the options out of many and see how good it can be for your business model. There are plenty of options available to choose from and each option has its some pros and cons. Interestingly, every E commerce agency has its own favorite and accordingly they would suggest the same to the client. If you have approached multiple agencies for the same then it won't to do any good but add up more confusion. Majorly, the choice depends on the store size. Here is list of things why find we Woo Commerce most viable and useful for a small E commerce store.  No monthly fee like few other platforms means no recurring cost It's highly customizable. Amazing features kind be added to your store . Let it be subscriptions or bulk orders download. You can name that and it would have it According to Woo Commerce, the platfor...

Since the advent of social media and digital marketing as a weapon of communication, no segment of society has remained untouched from its impact. The same is the case with political landscape, where politicians are investing huge amounts to build their digital armies. Political entities across the globe have learned the significance of investing in digital marketing along with the advertising on traditional mediums such as TV and newspapers, especially in the UK and US. We are quite aware of the large scale digital electioneering used in Barack Obama’s campaign in 2008, Brexit in the UK, and in elections in Canada, India & Indonesia. Trump's election in the US is another major recent example. Although Mark Zuckerberg publicly played down the role of his platform in the election, the Republicans celebrated Facebook’s role in Trump’s unexpected win and in one of his few post-election interviews, Trump even went on saying that social media ‘helped him win’. Pakistan is n...

There is a common notion that after investing in a new website, it should work flawlessly forever but unfortunately, usually its not the case. So, are you wondering whether you need a continuous effort for your website's maintenance after it  goes live, or not? Well, here are a few questions which would help you to reach a decision: 1.  Do you already have a significant traffic to your website or you intend to bring it in the future? Your website health will be monitored regularly as it involves sales so down time should be minimum Price changes will be up to date and new sale offers can be posted New products can be added anytime and inventory will be up to date End of line products can be removed from the store Analytics can help to review store performance and improve consequently Store’s occasional offers help to keep the customer engaged with the product Website security will be monitored against possible malware at...

As a digital agency, we keep on hearing complex issues but we always try to come up with an innovative and cost effective digital solution. Couple of months ago, a logistics company from Canada had a similar problem. Despite trying all conventional methods, the company had trouble  finding licensed long-haul truck drivers.   Western countries, including Canada, are experiencing truck drivers’ shortage which is causing a major crisis in transportation industry. According to president of the Southern Alberta Truck Exposition Association, the American Trucking Associations were estimating shortage of up to 200,000 drivers in North America by 2020. Whereas, according to a report by the Canadian Trucking Alliance “The gap between the supply of drivers and the demand for them could soar as high as 33,000 by 2020.” This looming crisis of truck driver shortage can drastically affect society, since it can pass on to consumer leading to fuel shortages or to no food. Anyway,...

The first question which should arise in your mind if you are not familiar with the term digital world  "What exactly does this mean ?" Let us explain a bit, anything which is present on the internet is part of this world also known as Internet.  Its a huge place just like our earth having different things which live together. Now if you have a business and you want to take it  ahead and make its presence digitally then what are the steps. What should be done to make it breath ?  We will be outlining few steps here which should be taken by the business owners to go from no where to somewhere. The first and the foremost, get your website up and running. Most of the customers, let it be any business first check your online presence before actually  meet you. Henceforth, website creates an impression in your potential customer's mind. Therefore, it has to be well designed and should portray your company's image the way you want it be. Ma...