Right time & right place
You are going to launch a company, expect to hear out many suggestions and don't get yourself confused as you are not sure what to overlook for now and what needs to be done on priority. Let's keep our focus on digital marketing in the same perspective.
You meet a friend who told you that his business already flourished before he thought about hiring a digital marketing agency as once your business gets going then it gets easier to manage the advertisement expenses.
Another friend you meet, advises you exactly the opposite. Go for the kill from the start by advertising your business digitally as it's vital for the beginners. Now the question arises, which advice makes more sense and should be followed for better results or is there a middle ground too.
Before adding up more confusion, the answer is both suggestions are absolutely correct and seems wise. Midway is not an option at all as you cannot choose to go for it for the sake of trying for a few days just to observe the response and leave it in the halfway. The reason is obvious as you will again get back to it later so no point in giving a half-hearted effort.
Lets first discuss the option to get active digitally later on. In this digital time, it is inevitable not to use digital marketing at some point in time for your brand reach as conventional advertisements are way too expensive and take a lot more time than digital marketing. People tend to spend more time on their smartphones rather than watching TV or other platforms.
Brand awareness should be your prime focus at the start and there is no other way better than digital mediums which help you to achieve it. Sooner or later you would feel the need to use these platforms. This option seems safer as you try to get more time before actually investing in it. But if you are delaying it then you must be using other modes of advertisement to get the same results.
As discussed earlier, the most economical way to increase brand reach is through digital ways. Henceforth, you must have invested more for similar outcomes. Probably, 5 to 10 times more which means ineffective use of seed money which could have been utilized to lay down the strong foundation of the company.
Now few points on the second option, only those will choose to promote their new company digitally from day one or even before that who would have known the power of these platforms. Especially at the start, each day carries great importance so utilizing your time efficiently will definitely help your business to grow in no time.
To sum up, digital promotions are mandatory for all kinds or any scale of businesses and its better to be active sooner than later.
Written By Cerostech Content Team. A Digital Agency in Pakistan
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