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Impact of search engine optimization on your business

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There are many search engine platforms available for the ease of internet users namely Google, Bing, Yahoo etc. The purpose of a search engine is to bring all the information gathered from around the world to your device screen in less than a second. Among these names, Google stand out with the largest users share and revenue. Let's talk about business now, how google can be your best employee by bringing more customers. There are two predominant search engine visibility techniques which can help you achieve the unachievable. First one is search engine optimization(seo) and the second one is search engine marketing(sem). Both techniques helps in search results visibility. If someone searches on google lets say for an item and you are also selling the similar product but the user could not find your website link in first few pages on google and also could not find an image in the results then in that case it is wise to seek professional help from SEO and SEM expe...

Why choose a digital agency to handle social media of your company?

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You would have asked this question to yourself if you have recently opened up a business or planning to start up something new. Some even think  it can be handled on their own. Apparently, the notion to pay  for Facebook or any other social media platform does not appeal that much as you had been yourself using this for many years. But the truth is otherwise! Let's try to explain this fact with couple of quotes. First one is " You cannot learn everything"  and the second quote is " Presented product or service is the reflection of your audience".  A digital agency will help you with both aspects. It does not only drive an audience to your business but also the right one.  Well, this is the main reason why most of the companies even some public personalities seek assistance from the digital agency to handle their online presence. Let's discuss about the process of digital agency and how they manage the social media differently. They not only ju...

How important role does design play in starting a new venture?

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Did you ever wonder why some products fail to make an impression? As a business owner, one always tend to look for all the aspects and do all the required research before starting up something new. For instance, if its a food or beverage item then thorough tasting sessions will be conducted to make the improvements before launching it in the market. However, companies often fail to understand the real cause of a product failure. Despite the outlined standard procedures for the new team, extending from lead generation to closing the deal, things do not work out as expected and the decision makers put all the blame on their young team and hold them responsible for the lack of interest people showed towards their service or product. They make sudden changes in their teams and still get the same response. Eventually, they realize it's not the team which is the issue but them. Someone who has invested a good amount of money into the business would always wonder whether their products...

Digital Marketing in Lahore and Pakistan

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After the introduction of Facebook in Pakistan back in mid 2005, digital landscape completely changed, following that other social media platforms also came into the scene. In midst of all, smart phones came along which gave another level of hype to these platforms. The social media took the whole country by storm. Today, there are 25 million Facebook users in Pakistan. According to Facebook 70% are under the age of 25. The total youth population is 60 million which means every 4th young person in Pakistan is on Facebook alone leave aside Twitter, Instagram etc. This should not serve as a surprise to those who studied the social media popularity trend in early days. It was right there , in front of everyone but very few actually understood what would it mean in years to come. To say the least, agencies read the stats better than anyone else and completely understood the trends and launched social media marketing campaigns or digital marketing services for brands at that time. Th...