How important role does design play in starting a new venture?
Did you ever wonder why some products fail to make an impression? As a business owner, one always tend to look for all the aspects and do all the required research before starting up something new. For instance, if its a food or beverage item then thorough tasting sessions will be conducted to make the improvements before launching it in the market. However, companies often fail to understand the real cause of a product failure. Despite the outlined standard procedures for the new team, extending from lead generation to closing the deal, things do not work out as expected and the decision makers put all the blame on their young team and hold them responsible for the lack of interest people showed towards their service or product. They make sudden changes in their teams and still get the same response. Eventually, they realize it's not the team which is the issue but them. Someone who has invested a good amount of money into the business would always wonder whether their products...
