Pakistan's Political War and the Battles on the Digital Front! Agenda vs Propaganda
Since the advent of social media and digital marketing as a weapon of communication, no segment of society has remained untouched from its impact. The same is the case with political landscape, where politicians are investing huge amounts to build their digital armies. Political entities across the globe have learned the significance of investing in digital marketing along with the advertising on traditional mediums such as TV and newspapers, especially in the UK and US. We are quite aware of the large scale digital electioneering used in Barack Obama’s campaign in 2008, Brexit in the UK, and in elections in Canada, India & Indonesia. Trump's election in the US is another major recent example. Although Mark Zuckerberg publicly played down the role of his platform in the election, the Republicans celebrated Facebook’s role in Trump’s unexpected win and in one of his few post-election interviews, Trump even went on saying that social media ‘helped him win’. Pakistan is n...